10 Ways to earn trust online - Trust
is the most difficult to obtain and very easy to destroy. When you first begin
to build your brand, gain the trust of your new client leads and keep the trust
of your clients at this time can be a life or death of your business.
When
you add a new dimension to get online with the confidence that even someone
you've never met, it will become much more difficult. So how best to help you
build trust? You might think that the most important is to have integrity, but
there are other things more important in building trust, other than honesty. In
fact, honesty is expected by your clients implicitly, so to build the
confidence you need to build a foundation first.
Here
are 10 ways to earn trust online.
1.transparent
Nothing
is more annoying when you like a product, then you follow the process to
checkout, but at the end you are charged extra to get these products or you are
"forced" to become a member or subscribe or things - other things
that are not transparent.
Continue
straight at the potential clients about what you do, what you offer, how it
works, and what the procedure is when you want to cancel the transaction or
returns. All of this information should be easy to find and do not ever make
your first client was surprised by things - negative things for them. All the
surprises are going to destroy your credibility.
2.
Fix problems quickly
If
a client is having problems with a product or service, help them fix it
quickly, do not delay temporize. You need not be a perfect business to be successful,
but you have to be honest and responsive.
Ordering
or purchasing products or services online can be a scary experience for the
first time to do so. If someone buys something from you and then run into
problems, but they can not figure out a way to contact you or get a response,
then you will destroy their confidence.
Recently,
I read a report about a startup that offers products for social mentracking
mention and shared it with you. I will not mention his name, but I really -
really very interested about it. I go directly to the site of the company's
website and I found it difficult to find contact information. Then I saw the
price packages they offer, and try to answer the questions within myself, until
a chat box appears and offers to help me. Extraordinary! I immediately sent my
questions and waited. Keep waiting.
After
about 10 minutes, I left the website. I did not get a response in a chat
feature that they provide. Then I try to follow up via twitter and contact us
form and after four days I gave up. After six days I get a response from the
company, but unfortunately my trust is long gone.
3.
through video
One
way to give your customers a reason to trust you and know you without having to
be in front of them is a video recording. Instead of just making an
introductory video course, it would be better if you create a video to answer
frequently asked questions or share information about your skills that may be
useful for your visitors. This will give you an opportunity to demonstrate your
knowledge and your personal character, as well as providing the opportunity for
your website visitors to "meet" with you.
4.
Holding a webinar or teleconference
This
is a solution that is much better to build confidence than the static video. By
holding a free webinar each month that is packed with great content, you will
be able to speak with your visitors while handing the topics you want to
convey. Do not worry about the cost. Sites like JoinMe free webinar and
teleconference as FreeConferenceCall.com offering a teleconference service in
small numbers for free.
5.
personalize email
A
personalized email is a way to keep your relationship with your current clients
and your potential clients. By offering services such as a free webinar, you'll
be able to access e-mail list of attendees. Do not use them for spam email, but
if you really want to share information or guidance to them, then it can be a
very good opportunity to build their confidence is based on a value.
6.
adding testimonials
People
want to know about others who have worked with you. Of course, everyone knows
that you can not possibly put up a review bad review on your own website, but
if you are already well known or respected by the people who are in your
community or your industry, then it can add credibility to yourself and your
business.
Again,
be careful in using their email, but you can take advantage of the email to
build relationships with clients.
7.
Show awards or achievements
Take
advantage of any award or accomplishment you have achieved to improve
confidence. Are you a member of the local community? Whether you are in a
professional organization? Does your business require or recommend you? All
these things can help you to convince potential clients that they believe in
you.
8.
Provide case studies
Do
not just rely on testimonials, for a campaign to succeed you must be able to
create your experience with clients in the past and turn the experience into a
case study. If you can display just one example of an exceptional case on your
website, you will get a potential client through a process that has been you go
through when you help them to achieve success. It is a business approach that
is very good and you can show what kind of work with you, innovative solutions
what you can give to them, and most important is that you can give a full
picture of yourself or your business to website visitor.
9.
getting rating
The
rating system will help you to create credibility which will prove that you are
measured and tested to high standards. Try to register your business on a
website rating system like Yelp. Following the various group rating that is
relevant to your industry will help you to increase trust in your organization.
10.
published
Many
say that you should not just believe in what you read (in the form of print),
but the reality is that many people believe what they read in newspapers or
magazines. If you are covered by the media, does not mean you have to talk
about yourself. You can talk about a topic of interest or a story that can
provide a tremendous value to your audience and your business.
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